Recently, there was an interesting article in Wired’s science blog, The Frontal Cortex, which tried to answer a question that should intrigue all Fashionsitas and style-conscious women: Why Do We Care About Luxury Brands?

Chanel Pre-Fall 2010: Baptiste Giabiconi and Mirte Maas by Karl Lagerfeld

Chanel Cruise 2011 Ad: Georgia May Jagger by Karl Lagerfeld

Karl Lagerfeld shoots Vanessa Paradis for the Chanel Cocoon Ad Campaign…

See who attended the most star studded event of the year

Saks Fifth Avenue Spring 2010 Lookbook

Lady Gaga and Beyonce debut their ‘Telephone’ video.

2010 Oscars Red Carpet

2010 ELLE Style Awards Red Carpet

The 2010 BAFTA Awards Red Carpet was a glamorous sight to behold with a multitude of glittery stars and celebs…