Just days after the release of Mrs Beckham’s Armani AW09 campaign, Victoria decided not to renew her yearly contract with Armani. She instead announced she will invest in her career as a fashion designer.

The launch of her latest collection at Net-a-porter.com was acclaimed by fashion editors all over the world. However, her true success came with some of her designs selling out within hours of going online. With prices from £1200 to £1750 it surprised me how quickly it sold out. Last season the dresses sold out in the luxury department store, Selfridges within a day. There is no better barometer for a fashion designer than this.

She will be launching her new collection in early September during New York Fashion Week. Victoria, who has always had a rocky relationship with the press, seems to have finally found her place in the spotlight.

There has also been talks that Megan Fox will replace Mrs Beckham for Armani. But nothing is confirmed yet. Watch this space.

Author: Rosane Ribeiro

Rosane Ribeiro graduated from Central Saint Martins in London and has been working in fashion for the last 8 years.  She now runs her own blog and writes for Vogue Brasil.