Does having a clean public image, help your fashion business?

By Editor • Apr 17th, 2008 • Category: Star Style

Los Angeles-based E-Poll Market Research has provided WWD with a ranking of women musicians with contemporary fashion or accessories labels by their overall appeal. Among the most appealing women are Gwen Stefani, Paris Hilton, J.Lo, and Victoria Beckham. The President of the firm said that many of them have a clean pulic image. Does that includes Paris? Huh, we are not sure.

1. GWEN STEFANI

Overall appeal: 57 percent
“Gwen designs prints that push the envelope, and she does things that are so differentiated from the rest of the market,” Tim Schifter, chairman and ceo of Schifter + Partners, told WWD.

2. MANDY MOORE

Overall appeal: 54 percent
Moore launched her own fashion line in 2005, called Mblem, which features contemporary knitwear and cashmere and is sold in more than 500 specialty boutiques and department stores.

3. BEYONCE KNOWLES

Overall appeal: 51 percent
In 2005, Beyoncé formed House of Deréon with her mother, Tina Knowles. Deréon includes everything from sportswear and outerwear to footwear and accessories.

4. JENNIFER LOPEZ

Overall appeal: 47 percent
Lopez has three fashion lines: JLo by Jennifer Lopez (international); Sweetface, contemporary, and justsweet, young contemporary.

5. EVE

Overall appeal: 47 percent
Eve launched her own clothing line, Fetish, in 2003. The young contemporary sportswear collection includes leather jackets, oversize cozy sweaters, high-waisted denim jeans and skirts, leather pants, wool plaid shorts and a few logo T-shirts.

6. HILARY DUFF

Overall appeal: 39 percent
Duff launched her fashion and home label, Stuff by Hilary Duff, in 2004 in the U.S., Canada, Australia and New Zealand. The brand features accessories, home furnishings and school supplies.

7. JESSICA SIMPSON

Overall appeal: 32 percent
The stylish Simpson has her own accessories line, titled Jessica Simpson, which features handbags and footwear.

8. VICTORIA BECKHAM

Overall appeal: 27 percent
Victoria beckham launched her own denim brand, dVb Style.

9. PARIS HILTON

Overall appeal: 10 percent
The socialite-model-actress-singer became a fashion designer after helping to design a collection of purses for Japanese label Samantha Thavasa, and a jewelry line for Amazon.com. She has a handful of fragrances, including her latest, Can Can. She launched her apparel line in 2007, named Paris Hilton, which features young contemporary sportswear and lingerie, such as mesh baby-doll nighties, corsets, panties and bras.